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Words from the Wise

Finding Technology Value

 

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Today is the day for our largest high-definition digital TV purchase. The choice will be a close-out model. The new models may double their contrast ratings and offer novel super-hero innovations, but not enough to make a difference. Frankly, the stuff that is out there now is good enough for most eyes. This close-out model has a compelling feature, it offers the best bang for the buck!

The parameters of this particular HDTV selection are many.

  • It is the largest size possible for the space into which it must fit.
  • LCD was chosen instead of plasma because -
    • LCD is a simpler, more reliable technology.
    • The side-view, motion-blur, and deep contrast limitations of older LCD’s were nearly impossible to observe both during a fast sport scene or a studio interview setting.
    • The fine 1080 detail, rich colors, and brightness of the LCD display were compelling. It would not require a darkened room.
  • It is configured with multiple interfaces to permit future adaptation.
  • Since Sony is closing out this model, it is currently enjoying a 30% price discount.

Because of the rapid aging and latest-is-best psychology of technology pricing, a slightly older model can often provide the best value for technology purchases. Technology evolves in a series of plateaus. Be it a TV, computer, or camera, it takes about three years, at any given plateau, for the functionality to mature and the product stability to occur.

Now, LCD TV’s have reached that level. It was reached for digital cameras a couple of years ago. Personal computers really haven’t changed since the year 2000. Once a plateau is reached, these products become commodities, with volume quantities driving prices ever lower.

One technology that is in flux and looking for a new plateau is the pocket tech device. It has left the comfort of its cell phone capability. It has added digital camera, audio player, computer, and global positioning functionality. But none of these changes have brought it to a new plateau. Innovation will continue there until a new set of stable capabilities emerges. It will then become a very compelling product, but you have time. . . . . wait three years.

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