Most of the things we buy repeatedly are bought locally. Groceries, clothes, fuel, and flowers are purchased from stores in our neighborhood. The store could be an outlet of a national retailer or a small independent, but it is local. However, many people now make their special purchases, i.e. items that are purchased infrequently or only once, from an online store.
Not too long ago, making a purchase at an online store almost qualified as an adventure. Today, anyone who is reading these words has, in all likelihood, made a number of online purchases. The intent of these comments is to provide an update, for myself as well as you, of the best shopping practices you should use.
- Check on spyware - It is tragic, but necessary to start with that comment. Spyware exists, and if you, or one of your visitors, opened an email that said, “Congratulations, you’ve just (fill in the blanks)”, spyware that can capture your credit card information may be lurking on your system. Do a scan, e.g. PCTools, and check to make sure you are safe.
- Read the reviews - It used to be that you could go to the library, find the category in Consumer Reports, and feel confident that you could discover the basic things you needed to know before making a reasonably informed buying decision. Although you can still use that approach, you can also find a fair amount of information on the Internet. Just enter ‘review (name of specific product)’ into your search engine, and any number of information sites will vie for your attention. Typically, one or two of them are quite through. For example,
- Consumers Search can be helpful, and
- cNet provides detailed advise on technology products.
- Find the Best Deal - Once you have identified the specific product you are after, i.e. manufacturer and model number, you can start looking for the online merchant that will best serve your purchasing requirements. Since the price comparison sites all vary slightly in their approach, it is in your best interest to try a few. Even these reviewers are reviewed, and one good comparison can be found at Smart Money. Since some online merchants will offer special deals through one pricing site and not another, it is best to search a few before you make your final decision. For example, try -
For travel deals, try -
- Kayak, or
- Travel Zoo
For special deals, try -
- Carefully Select Your Merchant - Product price is definitely NOT the only factor. The cost of shipping can change the monetary profile of a deal. Obviously, the best shipping charge is ‘free’. Beyond that, your have to shop online just the way you shop locally, i.e. find a merchant you can trust. The price comparison sites recognize this need and most of them rate their vendors. Choosing a vendor with a high performance rating can seem like wisdom if something happens to the shipment or later to the product.
Once you click, enjoy the anticipation. Your purchase will appear at your door in just a few days.
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