Personal Financial Planners offer one answer to the nagging question, “What do I do with my money?” Like any group of service providers, they come in a variety of flavors. They segment themselves by –
- The amount of money per account they accept under their management,
- The range of services they provide to those accounts,
- Whether they are independent or company/franchise operators,
- How they charge for their services, and
- The professional organizations in which they participate (are certified).
As in any services sector, planners also segment themselves into poor, average, good, better, and best. As you might expect, that classification can be quite difficult to discern.
By and large, Personal Financial Planning was a spin off of the insurance industry. Good insurance brokers have always needed to understand their client’s financial picture, and adding financial products to their product portfolio was a natural. Then some stock brokers saw the opportunity and jumped aboard. Today, it has become an established, self-regulated sector.
1. To begin your search for a planner, start with the organizations, i.e.
- Financial Planning Association (FPA),
- The National Association of Personal Financial Advisors (NAPFA),
- Certified Financial Planner (CFP), and
- National Association of Insurance and Financial Advisors (NAIFA).
2. Visit the web sites of a few planners listed in your area. You will find –
- Nearly all listings will specify the financial tiers, e.g. from $100,000 to $5million, for which they will accept clients.
- Many planners will specify certain financial sectors in which they specialize as well as the range of services they provide.
- Whether the planner is part of an independent firm or a larger company/franchise is often not highlighted, but the information can be researched or requested.
- The NAPFA members have fee-based services while the FPA members typically offer free initial consultations with a combination of fee and commission-based services thereafter.
- CFA members have passed certain tests to become certified. They will appear throughout the listings of the other organization.
- NAIFA members are closely wedded to the insurance industry and often stress annuities as their primary financial offering.
3. Ask your friends and neighbors. Although people often don’t discuss it, most will readily give you the name of their planner if they have one. Whether they will give you an accurate evaluation of their performance is another question entirely. If you target your inquiries toward people whose judgment you trust, however, you might find a name that keeps popping up.
4. In any case, interview a few planners to discover how comfortable you are with them. Ideally, this relationship should last for a few years. You have no need to pay for a personality clash no matter what rate of return they profess to achieve.
Once you have taken all of these steps, you should have discovered someone with a few more tools, interest, and motivation to achieve better financial results than you could effect on your own. In this crazy market, that can’t hurt.
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